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Welcome to my SBKidz Blog


To share news, articles, events, inspiration and whats trending in the children apparel industry!!

By shellsbelleskids, Feb 24 2017 04:25PM

So refreshing to see the girls scout troupe from Silver Spring, MD incorporate traditional and modern African themes into their scout event in honor of black history month. Nnenna Nwaneri Egwim and her daughters, the host of the event had so much fun pulling this off. The event included activities of lesson sharing about old and modern Nigeria, sampling Nigerian music, art, history, cuisine and an African fashion show exhibit.

My eyes definitely sparkled when I saw these images for many reasons. Firstly, the irresistible beauty of the very ethnic and near extinct traditional attires adorned by the girls. Near extinct because these are not attires you'll typically find folks wearing on the streets of Accra, Lagos or Nairobi. But somehow these attires have persisted the test of modern times and continue to remain symbolic of the southeastern Nigerian culture and heritage.

Secondly, I was elated and very validated to see some of the girls wear our Shells Belles Kidz African ankara inspired dresses from past summer collection. It was fulfilling because part of our vision and value proposition with Shells Belles Kids is finding that sweet spot where the traditional African ankara print appeal meets modern western girl style appeal, without clashing. So, to see our collection fit into Nnenna's vision for an African themed Girl Scout event honoring black history month was a nod, a good nod.

Written by,

Shells Naija

By shellsbelleskids, Feb 8 2017 01:30AM

Alongside with GAP and Children's Place, Shells Belles Kidz (SBKidz) was a proud sponsor of AI DuPont Hospital Nemours Center for Cancer Annual Kids Runway for Research event that took place on Sept 25, 2016 in Wilmington, DE. The pony collection was on display at the runway and was adorned by three amazing cancer survivors- Kylee, Elena and Bella! We are so privileged to be part of this event as a corporate sponsor and being part of putting a smile on their faces. Visit www.kidsrunwayforresearch to make a donation toward a worthy cause.

By shellsbelleskids, Jun 1 2015 12:14AM

Shells Belles Kidz featured 10 dresses at the East Coast Starz Take 9 Runway Fahion Show for kids that took place on April 17, 2015 in Whippany, NJ. The kids had so much fun twirling and strutting their full skirted dresses on and off stage. The ankara print dresses were eye-catchy, vibrant, girly and stylish and tailored tastfefully in very rich luxuriat fabrics- chiffon, silk and tafetta. The never-seen ankara print on children drew commentaries and interest from the audience, fashion buyers and enthusiasts alike.

One of the highlights of the event was when Shells Naija the lead designer for Shells Belles Kidz made a rare appearance on stage with the girl models for the final walk and when the girl models found out that they will be taking the dresses home with them. According to Shells Naija, "... it is indeed a sweet dream come true watching these beautiful girls showcase these ankara print dresses on stage for the first time in North America, I am besides myself with the warm reception".

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